Commercial contractor marketing
Marketing for commercial contractors, built around how commercial work is bought.
If you are a commercial general contractor, a tenant fit-out firm, or a roofing, mechanical or electrical sub, your buyers are owners, property managers, facility managers and other contractors. They compare bids, check you out online first, and take longer to decide. We build the website, Google Ads, SEO and AI search presence for that.
Who this page is for
General contractors
Commercial new build, renovation and tenant fit-out firms that win work from owners, developers and property managers.
Commercial roofing
Flat and low-slope roofing contractors selling to building owners, facility managers and GCs.
Mechanical subs
HVAC and plumbing contractors on commercial buildings, bid through GCs or hired directly.
Electrical subs
Commercial electrical contractors that need to be findable by both owners and the GCs building a bid list.
Working on process plants and heavy industrial sites instead? See industrial contractor marketing. For the wider view of the segment, see commercial construction.
How commercial work is bought
Commercial marketing is not residential marketing with bigger numbers. The buying process is different, so the marketing has to be too.
Bids and bid lists
Much commercial work is priced against other firms. Being on the list matters, and so does looking credible when someone checks you out before inviting you.
More than one decision maker
An owner, a property manager, an estimator and sometimes a committee may all look at you. Each of them opens your website, and each wants something different from it.
GCs buy subs, owners buy GCs
A sub is judged by the GC who might hire it. A GC is judged by the owner. Your online presence has to hold up in both directions.
Longer cycles
A prospect may research you months before a project is bid. Marketing that only chases this week's click misses the buyer who is still planning.
The takeaway is that a commercial contractor does not need to be everywhere. You need to be easy to find when a buyer searches, believable when they open your site, and simple to contact when they are ready to talk.
What Red Door does for commercial contractors
Google Ads on commercial intent
Search campaigns for what commercial buyers actually type, such as commercial roofing contractor, tenant fit-out contractor or commercial HVAC contractor in your area, with negative keywords that keep out job seekers and homeowners. Our 2026 estimates for the Commercial GC click range are $10–$28/click for Northeast and Mid-Atlantic markets. LSA coverage is thin for commercial and industrial work, so Search carries most of the load.
Google Ads services →SEO for the work you want
Service pages by project type and area, so a facility manager or GC searching for your trade in your region finds a page about that work, not a generic home page.
SEO services →A website that works as a capability statement
Project types, the trades you self-perform, service area, licenses and insurance, and a clear way to request a bid or a conversation. It has to load fast on a phone, because buyers check you from site trailers and parking lots.
Web design services →AEO: being named in AI answers
More buyers ask ChatGPT and other AI tools who to call. We check whether your company is named for your trade and area, and structure your pages so AI tools have clear facts to use.
AEO services →Paid search for commercial trades
Our 2026 estimates for how paid search is split for commercial work, from our PPC for contractors guide:
| Item | Our 2026 estimate |
|---|---|
| Commercial GC click range | $10–$28/click (Northeast and Mid-Atlantic markets) |
| Electrical, commercial | 80% Search / 20% LSA (commercial) |
| Roofing, commercial flat | 70% Search / 30% LSA (commercial flat) |
Commercial and industrial contractors often have multi-step estimate requests. Track completion of the final step, not intermediate steps. That is why we set up call tracking and conversion tracking before we judge any ad spend.
How to start
You do not have to sign a retainer to find out where you stand. The path has three steps, and you can stop after the Free Website Check-Up or the We Fix Your Website project. Monthly plans run on a 12-month term.
Free Website Check-Up
We check your site and send you a one-page report. It covers how the site loads on a phone (Google's mobile speed test), whether your phone number is tap-to-call, any "not secure" warnings, and your page titles.
We Fix Your Website: $997 flat · One-time
If the Check-Up finds problems, we fix them in one project for a flat $997, with no monthly contract. Speed, "not secure" warnings, phone problems and tap-to-call, the titles Google shows, and call tracking and your Google Business Profile.
Monthly plans when you are ready
When you want ongoing Google Ads, SEO and AI search work, our monthly plans are published on the pricing page. Management fees are separate from ad spend, which is billed separately.
Questions commercial contractors ask
What is commercial contractor marketing?
It is the marketing that gets a commercial general contractor or sub found and shortlisted by the people who hire them: owners, property managers, facility managers and GCs. For most firms that means a website that proves capability, Google Ads on commercial-intent searches, SEO for the services and areas you want work in, and visibility in AI search answers.
Do commercial contractors need Google Ads, or is bidding enough?
Bid invitations and repeat clients are a real source of work, but they only reach firms already on someone's list. Google Ads puts you in front of the buyer who is searching today and has not met you yet. Many commercial firms run both. Our 2026 estimates for the Commercial GC click range are $10–$28/click for Northeast and Mid-Atlantic markets, so we keep campaigns tightly targeted.
Can you help a subcontractor, like a commercial roofer, mechanical or electrical contractor?
Yes. Subs are found two ways: by owners and facility managers searching directly, and by GCs building a bid list. The website and search presence serve both. For commercial electrical, our 2026 estimates split paid search at 80% Search / 20% LSA (commercial), and for commercial flat roofing at 70% Search / 30% LSA (commercial flat).
What does it cost, and where do we start?
Start with the free Website Check-Up. If it finds problems, our We Fix Your Website project ($997 flat · One-time) repairs them in one project, with no monthly contract. If you want ongoing Google Ads, SEO and AI search work, our monthly plans are published on the pricing page, and ad spend is billed separately.
How long does commercial marketing take to work?
Longer than residential, because commercial buyers compare firms, involve more people and decide on a slower calendar. Paid search can put you in front of active searchers soon after launch. SEO and AI search visibility build over months. We would rather say that plainly than promise a number.
See where your website stands with commercial buyers
Get the free Website Check-Up and a one-page report. No obligation.