Resources
Construction marketing you can use today, or hand to us
Free guides and calculators, template packs you run yourself, and done-for-you packages when you'd rather we did it. Each resource lists exactly what's included and what it costs.
Free guides & playbooks
The Construction Marketing Budget Guide
A 13-page guide with cost-per-lead benchmarks, the 70/20/10 budget framework, channel priorities by trade, and a first-year implementation checklist.
View resource →PPC Playbook for Contractors
How contractors structure Google Ads campaigns, budgets and landing pages so paid search produces booked jobs.
View resource →Bucks County Construction Market Report
The construction marketing landscape in Bucks County, PA: demand, competition and where contractors win work.
View resource →The Recon Method
Red Door's seven-phase competitor research method for construction companies.
View resource →Calculators & tools
Construction Marketing Pricing Calculator
Build a package from the services you need and see the monthly price, with bundle savings, before you talk to anyone.
View resource →Marketing Revenue Projection
Project the leads, jobs and revenue a marketing budget can produce for a construction company.
View resource →Contractor PPC Calculator
Estimate clicks, leads and cost per lead from a Google Ads budget for your trade.
View resource →Window & Door Lead Calculator
See how many leads and installs a window and door company can expect from its marketing spend.
View resource →Checklists
Construction Marketing Agency Scorecard
Score any marketing agency — including your current one — on the questions that matter for construction companies before you sign.
View resource →Industrial Contractor Pre-Qualification Checklist
What industrial buyers check before they put a contractor on the bid list, and how your marketing should answer it.
View resource →Templates
Browse by category →SEO Lite Templates
5 essential SEO templates including blog posts, service pages, location pages, meta tags, and content briefs.
View resource →SEO Pro Templates
5 advanced SEO templates including pillar pages, FAQ templates, content clusters, competitor analysis, and technical audits.
View resource →SEO Complete Bundle
All 10 SEO templates — both Lite and Pro tiers. Everything you need for a comprehensive SEO strategy.
View resource →Google Ads Lite Templates
5 Google Ads templates for campaign structures, ad copy, keyword research, budgets, and landing page audits.
View resource →Google Ads Pro Templates
5 advanced templates for competitor analysis, A/B testing, negative keywords, Quality Score, and remarketing.
View resource →Google Ads Complete Bundle
All 10 Google Ads templates — launch and optimize campaigns like a pro.
View resource →Social Media Lite Templates
5 essential templates for content calendars, post formats, hashtags, profiles, and engagement tracking.
View resource →Social Media Pro Templates
5 advanced templates for social audits, competitor benchmarking, content repurposing, crisis plans, and video scripts.
View resource →Social Media Complete Bundle
All 10 social media templates — dominate every platform.
View resource →Email Marketing Lite Templates
5 essential email templates for welcome sequences, newsletters, subject lines, segmentation, and CTAs.
View resource →Email Marketing Pro Templates
5 advanced templates for drip campaigns, win-back sequences, A/B testing, deliverability audits, and referrals.
View resource →Email Marketing Complete Bundle
All 10 email templates — automate your entire customer communication.
View resource →AEO Lite Templates
5 templates for FAQ schema, featured snippets, knowledge panels, voice search, and structured data.
View resource →AEO Pro Templates
4 advanced templates for AI visibility audits, answer box strategy, entity optimization, and conversational query mapping.
View resource →AEO Complete Bundle
All 9 AEO templates — get featured in AI search results.
View resource →AI Optimization Lite Templates
5 templates for AI content briefs, prompt engineering, blog workflows, quality checks, and tool comparisons.
View resource →AI Optimization Pro Templates
4 advanced templates for AI content strategy, automated pipelines, hybrid workflows, and ROI calculators.
View resource →AI Optimization Complete Bundle
All 9 AIO templates — supercharge your marketing with AI.
View resource →Brand Strategy Lite Templates
5 essential branding templates for voice, mission/vision, colors, typography, and logo usage.
View resource →Brand Strategy Pro Templates
5 advanced templates for competitive positioning, messaging, personas, brand audits, and signage specs.
View resource →Brand Strategy Complete Bundle
All 10 brand templates — build a complete brand identity.
View resource →Website Templates - Fundamentals
5 essential templates for homepage wireframes, service pages, contact pages, mobile optimization, and speed audits.
View resource →Website Templates - Advanced
5 templates for CRO playbooks, A/B testing, heatmap analysis, UX audits, and landing page collections.
View resource →Website Templates Complete Bundle
All 10 website templates — design and optimize your contractor website.
View resource →Portal Development Lite Templates
5 templates for dashboard wireframes, KPI selection, reports, data visualization, and client onboarding.
View resource →Portal Development Pro Templates
4 advanced templates for portal specifications, API integrations, role matrices, and launch checklists.
View resource →Portal Development Complete Bundle
All 9 portal templates — plan your custom software project.
View resource →Done-for-you packages
Local Contractor package
One Zip, Dialed In. Solo operators & crews servicing a single market.
View resource →Regional Builder package
Where Construction Companies Default. Growing contractors who've outgrown a single channel.
View resource →Multi-Market Operator package
Regional to National. Established firms running campaigns across multiple markets.
View resource →Start free. Go as far as you need.
Every resource points to the next step, from a free guide to a team running your marketing every month.
- Step 1Free guides & toolsFree
- Step 2Template packs$499 – $1,299
- Step 3Local Contractor$3,500/mo
- Step 4Regional Builder$6,500/mo
- Step 5Multi-Market Operator$12,000/mo
Building an agent or integration? The full catalog is available as JSON at /api/resources.