Window & Door Lead Calculator
See how many leads and installs a window and door company can expect from its marketing spend.
What's included
- Lead and install estimate
- Format
- Interactive calculator
- For
- Window and door companies
- Version
- 1.0
- Updated
- 2026-09-11
Free tool · no email required
Window & door paid search estimator
Built on the real $4–$14 CPC band from campaigns we manage. The conversion assumptions are yours to set — drag them to your own numbers.
A few replaced doors might be $2,500; a full-house window replacement can be $15,000+.
Share of ad clicks that become a call or estimate request. Set it low if your ads land on a generic homepage; dedicated landing pages with click-to-call earn the high end.
Of the homeowners you quote, how many sign? Most window and door companies know this number cold — use yours.
Breakeven: 1 job per month
A single closed job covers the entire month's ad budget — this is why high-ticket trades can outspend everyone else per click and still win.
This is a planning model, not a promise — the CPC band is real, and everything downstream follows from the rates you set. What the model can't show: retargeting and LSA typically improve these numbers, and a leaky account (no negative keywords, junk conversion tracking) makes them worse.