PPC Playbook for Contractors

How contractors structure Google Ads campaigns, budgets and landing pages so paid search produces booked jobs.

What's included

  • PPC playbook
Format
PDF playbook
For
Contractors running or starting Google Ads
Version
1.0
Updated
2026-09-11

Red Door Marketing

Contractor PPC Budget Calculator + 90-Day Build Plan

Free Guide · 18 Pages

Contractor PPC Budget Calculator + 90-Day Build Plan

The exact budget formula, 90-day build sequence, ad copy templates, and 250-keyword negative list we use across the Triumph Atlantic construction portfolio. Download free — instant.

  • The contractor PPC budget formula with 3 worked examples
  • Recommended monthly ad spend by trade and growth stage
  • 90-day week-by-week build plan
  • 12 ad copy variations across 4 trades
  • 250-keyword negative list organized by category
  • Landing page conversion checklist — 15 specifics
  • How Red Door builds and manages accounts

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Ready for the next step?

Template packGoogle Ads Lite Templates5 Google Ads templates for campaign structures, ad copy, keyword research, budgets, and landing page audits.$499Template packGoogle Ads Pro Templates5 advanced templates for competitor analysis, A/B testing, negative keywords, Quality Score, and remarketing.$999