Google Ads Templates
Campaign structures, ad copy templates, and optimization frameworks to run profitable Google Ads campaigns for service businesses.
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Perfect For
Problems These Templates Solve
- You are spending $2,000-5,000/month on Google Ads and cannot tell if it is profitable
- Your cost per lead keeps climbing while competitors seem to pay less
- You set up campaigns yourself and suspect the structure is costing you money
- You are getting clicks but they are not turning into actual phone calls or estimates
See What's Inside
These are real excerpts from the templates. Not placeholder text — actual deliverables you can start using immediately.
ACCOUNT STRUCTURE FOR: [Roofing Company - Dallas, TX]
Campaign 1: Roof Replacement - Dallas (Search)
├── Ad Group: Roof Replacement + Near Me
│ ├── Keyword: roof replacement near me
│ ├── Keyword: roof replacement dallas tx
│ ├── Keyword: best roof replacement company dallas
│ └── Keyword: roof replacement contractors near me
├── Ad Group: Roof Replacement + Cost
│ ├── Keyword: roof replacement cost dallas
│ ├── Keyword: how much does roof replacement cost
│ └── Keyword: average roof replacement price texas
├── Ad Group: Roof Replacement + Emergency
│ ├── Keyword: emergency roof replacement
│ ├── Keyword: same day roof replacement
│ └── Keyword: urgent roof repair dallas
└── Negative Keywords (campaign level):
├── -DIY, -how to, -video, -jobs, -salary
├── -free, -cheap, -discount
└── -[competitor names]
Campaign 2: Roof Repair - Dallas (Search)
├── Ad Group: Roof Repair + Near Me
├── Ad Group: Roof Repair + Type (leak, shingle, flat)
└── Ad Group: Roof Repair + Emergency
Campaign 3: Brand Defense (Search)
└── Ad Group: [Company Name] Keywords
Daily Budget Allocation:
├── Roof Replacement: $80/day (highest intent, highest margin)
├── Roof Repair: $50/day (high volume, lower ticket)
└── Brand Defense: $15/day (protect branded searches)RESPONSIVE SEARCH AD - Roof Replacement
Headlines (15 variations, 30 chars each):
H1: Dallas Roof Replacement
H2: Licensed & Insured Roofers
H3: Free Roof Inspection Today
H4: Get a Quote in 24 Hours
H5: 25+ Years of Experience
H6: 5-Star Rated on Google
H7: Financing Options Available
H8: Save $500 on New Roof
H9: #1 Rated Dallas Roofer
H10: Trusted by 1,200+ Homeowners
H11: Insurance Claims Welcome
H12: Lifetime Warranty Included
H13: Call Now - Free Estimate
H14: Top-Rated Roof Contractor
H15: Local Dallas Roofing Pros
Descriptions (4 variations, 90 chars each):
D1: Professional roof replacement in Dallas. Licensed, insured &
locally owned. Free estimates.
D2: Trusted by 1,200+ homeowners. 25+ years experience. 5-star
Google rating. Call today.
D3: Quality roofing at fair prices. We handle insurance claims.
Financing available. Get your free quote.
D4: Dallas's top-rated roofer. Lifetime warranty on all work.
Schedule your free inspection now.Lite vs Pro — What's the Difference?
Choose the tier that matches where you are right now.
Contractors launching Google Ads for the first time or restructuring poorly built campaigns. Get the fundamentals right and stop wasting ad spend.
Get Lite Tier →Businesses already running ads who want to lower cost-per-lead, beat competitors, and scale campaigns profitably.
Get Pro Tier →180+
Contractors Using These Templates
2.8x
Average Reduction in Cost Per Lead
$1,100
Avg Monthly Savings from Negative Keywords
“I was spending $4,200 a month on Google Ads and had no idea half my budget was going to junk clicks. The negative keyword list alone saved me $1,100 in the first month. After restructuring with the campaign template, our cost per lead dropped from $180 to $62.”
James Patterson
Owner, Patterson Plumbing & HVAC
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Frequently Asked Questions
Everything you need to know about the Google Ads Templates.
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